It’s time to find your most attention-seeking outfit that
will guarantee you a spot on some mediocre street-style blog (sorry not sorry)
because it’s Fashion Week bitches! You know, that time of year where Instagram
is flooded with blurry photos of catwalk models and the hashtag ‘normcore’ will
be used and most definitely abused. Fashion Week can be a warzone of wannabe
fashion bloggers, vloggers, shmloggers (whatever) but if you want a less shitty
version of it all, look no further! Take this as your official +ESTATEofMIND
low-down on Fashion Week this year. Better late than never!
If you’re going to see anyone at London Fashion Week it
should be Nasir Mazhar. The fact that someone can pull off 90’s inspired
BMX-biker and gamer culture as elegant and wearable is a noteworthy task. The
designs of Nasir Mazhar embody the street-wear essence of London with honest
pieces that give off a kind of mashed-up DIY vibe. The primary-coloured
computer-graphics, black runners and insect-like hair and makeup, the SS15
collection will make you seriously re-consider wearing your trackies in public.
Behind the scenes at Nasir Mazhar
Fyodor Golan was definitely not one to miss. Their pieces
translated as endearing arts-and-crafts projects that belong in a museum. The
amount of detail in the colours, fabrics and structure of the clothes puts
Fyodor Golan above the rest. The runway saw a more stylish and current way to
colour-block using pastels, neon and even holographic material (there was a
fucking his and hers holographic suit come on people). Even fur was added to
the pieces which made them as interesting in the front as they were in the
back. The collection was structured but still gentle and artistic, appealing to
the fairy princess inside us all.
Spotted: Holographic fairy at Fyodor Golan SS15
Close to our hearts, label KTZ sent shockwaves throughout
London fashion week. A giant crowd of loyal cult followers gathered to see
KTZ’s newest collection. The term ‘urban warriors’ seems to be revolving around
KTZ’s new collection as models were decked out in breast plates, helmets and
sandals reminiscent of ancient Greek and Roman imagery. From a distance their
newest collection may seem like a blinding explosion of black and white
graphics but their silhouettes still maintain a wearable character that KTZ
seem to pull off sublimely.
Modern-day Hercules at KTZ
Other honourable mentions include the label Shrimps, whose
brightly-coloured faux fur ensembles gained an appearance from superstar Alexa
Chung. The texture of the faux-fur, the minimal prints and pearls make the line
nothing less than superbly graceful. Ashley Williams London’s SS15 collection
was drenched in a quaint colour palette of soft pinks, oranges, whites and
grey. Drawings were incorporated onto the clothing creating a quirky line
appropriate for anyone who wants to stand out at a cocktail party.
So it’s no secret we have a, let’s say ambivalent, attitude
to fashion bloggers. However, there are a few underdogs of the fashion blogging
world that totally knocked our socks off this year.
The Beckerman girls. Both Calli and Sam Beckerman from Beckerman Blog shove
fashion rules to the side and clash colours with prints with textures in a way
that totally works. Whether its furry sneakers, oversized Jeremy Scott jumpers,
Beavis and Butthead printed jeans or baggy tartan pants, the Beckerman girls
can pull anything off in a style that can’t be imitated. They fuse high-end
fashion with more underground designers that make us ogle in total awe.
Chanel and KTZ and Rodarte? Oh my!
Through fashion week we payed close attention to the blog
Urban Forward who showcased the best of London street style and the bloggers
who wear what they want unapologetically. The on-point layering, the oversized
clothing and the seriously daring footwear made it hard to tear our eyes away
from the blog. The fashion perfection of rainbow-haired Irene Kim made us
gawk. Her blog Contempt and The Sublime showcases her talent of matching prints
and colours together to produce some super ingenious outfits. Never one to shy
away from traditionally-overlooked colours like orange, yellow and green,
Irene’s styling is nothing shy of inspirational.
When you cut away the superficial surface of Fashion Week you end up with a collection of original designers and fashion bloggers with some serious styling ambition. It's these people who inspire us the most and it's a small reminder of why we do what we do.
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Written by
Monica Hourigan (Intern)