THIS IS HOW WE DO

 So here at +ESTATEofMIND we've been brainstorming exactly what we should write about in this post. But I think we owe it to you guys to give you a brief run down about our favorite labels and why we stock them. You may even learn something along the way...
Enjoy!

EMMA MULHOLLAND

Self-confessed stationary lover Emma Mulholland creates intricate and eye-catching designs that can only be described as whimsical and eclectic. Born on the south coast of New South Wales, Emma was inspired by the neon swimwear that epitomized the Aussie beach culture of the 90's. Even now she remains influenced by Australian native wildlife and Australian identity at large.

Mulholland caught the eyes of the fashion world (in her clothes, how could you not?) when she was studying at East Sydney TAFE. Ever since then she has come to be respected as a designer whose will to go against the grain is a breath of fresh air. Mulholland's designs fuse fun 80's prints with simple silhouettes to create wearable statement pieces for both men and women. What's not to love?!

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JOYRICH

What happens when you combine Japanese street style with L.A's laid back attitude and loyal celebrity clientele? What else but Joyrich! David Melgar and Leah Schmidt are the partners-in-crime behind the label that encourages people to say 'FUCK YOU' to the rules of fashion. Born in Japan but based in L.A, Joyrich is unapologetic in its use of bright colours, kooky prints and 80s-inspired graphics.

With mega-stars like Nicki Minaj, Lil Wayne and Rihanna wearing your clothes it's easy to see why the brand has made such tidal waves in the world of underground fashion. The hip-hop streetwear label started when Melgar, studying in California and interning with Jeremy Scott, came into contact with Joyrich in 2007 and re-vamped it into the label it is today. Joyrich uses classic American iconography and cartoons like Mickey Mouse, The Simpsons and Betty Boop to produce some seriously gangster clothing.

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KTZ

 

And now for something completely different. Marjan Pejoski, Sasko Bezovski and Koji Maruyama are the big names responsible for the mind-melting designs of label KTZ. Creative Director Pejoski says the label is inspired by it's appreciation for places and cultures of antiquity all around the world, turning a particular eye toward rural and disappearing tribes. Even to the Saharan desert.

KTZ or Kokon to Zai is a London-based label and has been since 1996. The label has earned the merit of name-dropping celebrities like Kanye, Rihanna and Nicola Formichetti . KTZ's gothic-inspired pieces are embellished with classical religious iconography for looks that are guaranteed to turn heads but are still wearable. Definitely a label to look out for.

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ROBERTO PIQUERAS

Roberto Piqueras is never one to shy away from anything graphic, oversized and over the top. The Spanish designer and fashion school drop-out won a competition held by Burger King (yes you read that correctly) in Madrid Fashion Week which sent him to London. A year later he now works in London sponsored by the fast-food chain where he finds inspiration in the fashionable youth of East London.

Roberto's clothing can only be described as a blinding explosion of internet-related graphics and adaption of Spanish cultural icons. The label's athletic and oversized garments have raised eyebrows all around the global fashion world as the label isn't exactly everyone's cup of tea (or glass of Sangria) but is surely enjoyed by all.

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ASSK

Assk is a fairly young Paris-based label created by Aussies Agatha Kowalewski and Sarah Schofield. The ever so talented duo saw a gap in the French fashion market for a middle-ground between high luxury fashion and chain store clothing. The label willingly ignores any fashion tradition and injects an authenticity into their clothing which is truley unique.

Assk is known best for creating unisex graphic tees which make for super edgy sports-inspired everyday wear. The barbed-wire esque shapes and undeniable influences from biker culture deem Assk a force to be reckoned with.

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LAZY OAF

If you've ever wanted to take a time machine and go back to the 90's (aka the breeding ground for cartoons and primary colours) look no further than Lazy Oaf. The label began in 2001 when UK fashion graduate Gemma Shiel was making t-shirts for friends and family and would later go on to sell them at a local market. Ever since then Lazy Oaf has taken off in epic proportions.

The brightly coloured label creates well-tailored pieces with a special pop of Lazy Oaf goodness. Using characters like Batman, Mickey Mouse and the Looney Tunes makes the humble label stand out in the best way possible. The label creates both men and womens wear as well as a large collection of accessories.

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FRIDA LAS VEGAS

I think it's accurate to call the label Frida Las Vegas the masters of pop-art perspex jewellery. The insanely awesome label created by Aussie stylist Stavroula Mountzouris started when Mountzouris interned for fashion visionary Patricia Field in New York. As well as contributing to London fashion mag SUPERSUPER she began her career as a stylist working for multiple successful publications and has now released her own jewellery line.

The designs of Frida Las Vegas give real meaning to the term plastic fantastic. Her current collection aptly named 'Living In the Plastic Age' includes classic Aussie symbols like a kangaroo road sign and a giant 'SYDNEY' necklace. A label whose designs can make costume jewellery designers everywhere neon green with envy.

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ONKLER

Aussie eye wear label Onkler are all about creating bold and iconic sunglasses that radiate nothing but positive vibes. The label began when co-owner and designer Nick Jahns decided to branch out from his job of running a creative agency in Sydney and have a crack at creating his own sunglasses company. He took off to Hong Kong and two years later Onkler was born.

Onkler eyewear is sleek, bold and luxurious but it wont cost you an arm and a leg. Nick's designs are striking in their clean graphic lines but are also super unique. Onkler limits their designs to less than 100 per style so each pair has its own attitude.



Written by:
Monica Hourigan

(aka our cute lil intern that can write really good)