IT'S FASHION WEEK BITCHEZ

It’s time to find your most attention-seeking outfit that will guarantee you a spot on some mediocre street-style blog (sorry not sorry) because it’s Fashion Week bitches! You know, that time of year where Instagram is flooded with blurry photos of catwalk models and the hashtag ‘normcore’ will be used and most definitely abused. Fashion Week can be a warzone of wannabe fashion bloggers, vloggers, shmloggers (whatever) but if you want a less shitty version of it all, look no further! Take this as your official +ESTATEofMIND low-down on Fashion Week this year. Better late than never!

 

If you’re going to see anyone at London Fashion Week it should be Nasir Mazhar. The fact that someone can pull off 90’s inspired BMX-biker and gamer culture as elegant and wearable is a noteworthy task. The designs of Nasir Mazhar embody the street-wear essence of London with honest pieces that give off a kind of mashed-up DIY vibe. The primary-coloured computer-graphics, black runners and insect-like hair and makeup, the SS15 collection will make you seriously re-consider wearing your trackies in public.

Behind the scenes at Nasir Mazhar

Fyodor Golan was definitely not one to miss. Their pieces translated as endearing arts-and-crafts projects that belong in a museum. The amount of detail in the colours, fabrics and structure of the clothes puts Fyodor Golan above the rest. The runway saw a more stylish and current way to colour-block using pastels, neon and even holographic material (there was a fucking his and hers holographic suit come on people). Even fur was added to the pieces which made them as interesting in the front as they were in the back. The collection was structured but still gentle and artistic, appealing to the fairy princess inside us all.

Spotted: Holographic fairy at Fyodor Golan SS15

 Close to our hearts, label KTZ sent shockwaves throughout London fashion week. A giant crowd of loyal cult followers gathered to see KTZ’s newest collection. The term ‘urban warriors’ seems to be revolving around KTZ’s new collection as models were decked out in breast plates, helmets and sandals reminiscent of ancient Greek and Roman imagery. From a distance their newest collection may seem like a blinding explosion of black and white graphics but their silhouettes still maintain a wearable character that KTZ seem to pull off sublimely.

Modern-day Hercules at KTZ

Other honourable mentions include the label Shrimps, whose brightly-coloured faux fur ensembles gained an appearance from superstar Alexa Chung. The texture of the faux-fur, the minimal prints and pearls make the line nothing less than superbly graceful. Ashley Williams London’s SS15 collection was drenched in a quaint colour palette of soft pinks, oranges, whites and grey. Drawings were incorporated onto the clothing creating a quirky line appropriate for anyone who wants to stand out at a cocktail party. 

So it’s no secret we have a, let’s say ambivalent, attitude to fashion bloggers. However, there are a few underdogs of the fashion blogging world that totally knocked our socks off this year.

The Beckerman girls. Both Calli and Sam Beckerman from Beckerman Blog shove fashion rules to the side and clash colours with prints with textures in a way that totally works. Whether its furry sneakers, oversized Jeremy Scott jumpers, Beavis and Butthead printed jeans or baggy tartan pants, the Beckerman girls can pull anything off in a style that can’t be imitated. They fuse high-end fashion with more underground designers that make us ogle in total awe.

Chanel and KTZ and Rodarte? Oh my!

Through fashion week we payed close attention to the blog Urban Forward who showcased the best of London street style and the bloggers who wear what they want unapologetically. The on-point layering, the oversized clothing and the seriously daring footwear made it hard to tear our eyes away from the blog. The fashion perfection of rainbow-haired Irene Kim made us gawk. Her blog Contempt and The Sublime showcases her talent of matching prints and colours together to produce some super ingenious outfits. Never one to shy away from traditionally-overlooked colours like orange, yellow and green, Irene’s styling is nothing shy of inspirational.

When you cut away the superficial surface of Fashion Week you end up with a collection of original designers and fashion bloggers with some serious styling ambition. It's these people who inspire us the most and it's a small reminder of why we do what we do.

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Written by Monica Hourigan (Intern)